icon-tablet icon_arrow_down icon_arrow_left icon_arrow_left_large icon_arrow_right icon_arrow_right_large icon_arrow_up icon_back icon_bullet_arrow icon_bullet_dot icon_call icon_close icon_close_large icon_compare icon_facebook icon_favourite icon_googleplus icon_grid_off icon_grid_on icon_information icon_instagram icon_menu icon_message icon_minus icon_pinterest icon_plus icon_quote_end icon_quote_start icon_radio_on icon_refresh icon_search icon_share icon_star icon_tick_on icon_twitter icon_youtube icon_video_play

Subscribe to our mailing list

Newsletter Preferences

Choose one or more newsletters
No, thanks

Acclaim for the Hainan Rendez-Vous from superyacht brokers

Now that the exhibitors at the third Hainan Rendez-Vous in China are back in their offices, I conducted a quick poll and the results are overwhelmingly favourable.

Says Patrick Coote at Fraser Yachts: 'Marketers often refer to the buying process by the acronym A.I.D.A (Awareness, Interest, Desire, Action). Fraser Yachts had a highly successful show and the number of qualified visitors far exceeded our expectations. We are definitely starting to see some action, that's certain.'

Michael White and Axel Douque of Ocean Independence were displaying Sanlorenzo's 38.5m Onyx and comment, 'Predominantly potential buyers came from mainland China and Hong Kong, with the Shanghai area producing much of the serious interest.

Onyx yacht pictures and specifications

'The leads generated at the show mean that we now have several offers under consideration for Onyx, with two follow-up visits scheduled this weekend when she will be in Hong Kong.'

Now over to Bertrand Vogele, CEO of Yachting Partners International: 'Hainan was bigger and better than ever this year - the organisers were very proactive in attracting the right type of people to the Show. As the only Western broker with three Chinese offices, we really saw the difference having a well established Chinese team and network makes.

'We had some clients who made an offer on a yacht during the Show, and we had a lot of interest in our new Chinese CA, the just-launched 42m Kingship, Star with many important enquiries to follow up on. Our Chinese staff, their contacts and 40 years of YPI know-how is what is making the difference for us today. I am pleased to say that YPI is now a leader in the Chinese market.'

For more information visit: www.hainanrendezvous.com

Loading content...
Show all results for “%{term}