To the uninitiated the name Billionaire Italian Couture may seem ostentatious, but delve deeper and you’ll see just how well founder Flavio Briatore understands the lifestyle of today’s international jet set.
The Formula One mogul launched the brand in 2005 and it offers chic casualwear that is perfect for stepping off a long flight (private jet, of course) or on to a yacht for the weekend. The latest collection comprises impeccable tailoring with bold, quintessentially Italian stylistic touches – from ornate embroidery to eye-catching patterns. At the heart of the range is also a dedication to practicality. Its lambskin bomber, with micro-hole detailing cut out with a laser, is the perfect example of the combination of fashion and function. “Comfort and lightness are paramount for the Billionaire man,” explains the brand’s creative director Michael Ködel. By Eleanor Pryor