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Oliver Cheshire joins Team Hugo Boss at Cowes Week

Oliver Cheshire became the latest model spotted on a yacht when he swapped the catwalk for the open ocean this week as he joined Team Hugo Boss for The Artemis Challenge at Cowes Week.

Cheshire joined a team comprising of professional sailors, including British world record holding round-the-world solo sailor and skipper Alex Thompson, on the Hugo Boss yacht. 

The Artemis Challenge is an annual charity regatta that takes place every year during Cowes Week. It sees teams compete along a 50-mile course beginning and ending at Cowes Harbour on the Isle of Wight, UK, with the winning team awarded £10,000 to donate to the charity of their choice. With the race on-going at the time of writing, should Team Hugo Boss win they will donate the money to Great Ormond Street Hospital.

One of the highlights of Cowes Week, The Artemis Challenge always draws some of the biggest names in sailing from across Europe. It has also proved a hit among celebrities, with Ewan McGregor, Douglas Booth and Davina McCall all taking part in past challenges.

2015’s race is contested by 16 teams, including fellow Brits Artemis Ocean Racing and Concise 10, along with a number of teams from France, the US, China, Oman and Ireland. The teams generally race in vessels between 60 and 70 feet in length, including a number of yachts used during the Volvo Ocean Race and IMOCA regattas. 

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