Uber swaps taxis for yachts during Art Basel Miami
by Zoe Dickens
Art Basel Miami Beach kicks off tomorrow (December 3) and, as anyone who has previously attended will know, heavy South Beach traffic can be a serious problem while trying to make your way around the fair’s multiple venues. Plus, with parties, events and great weather to be enjoyed, who really wants to spend time in a car?
This year Uber hopes to solve this problem by offering yachts instead of its usual fleet of cars. UberBOAT, which has been launched in collaboration with Stella Artois, is already a permanent offering in Istanbul and follows on from the company’s most recent high-end offering which allowed passengers to hail a helicopter during Cannes Film Festival.
Working in exactly the same way as Uber’s standard service, users request a ride on one of the six yachts using the regular Uber app and pay a flat rate of $35, which includes transport to the dock in an UberLUX vehicle. The yacht will then take them and up to five other passengers to their waterside destination of choice in style thus bypassing the traffic and guaranteeing a chic entrance.
Users will need to be within the Miami UberBOAT zone which covers the Wynwood, Miami Beach, Bayshore, South Beach and Mid-Beach areas with the service available in both directions across the Biscayne Bay. UberBOAT Miami will run from December 3 – 5, 2015 and is available between 2pm and 12am.