International Yacht Collection and Cape4 Yachting to merge
by Malcolm Maclean
International Yacht Collection (IYC) and Cape4 Yachting today announced a merger to create a new enterprise offering the global expertise of 90 yachting professionals.
The merger aims to provide clients with a network of 11 worldwide offices with experience across all fields of yachting. The range of services will increase to include yacht sales and marketing, global charter retail and management, interactive yacht management and shore support, expert crew placement, plus insurance and claims management, and worldwide travel agency services.
Stefanos Macrymichalos, one of the principal partners of the new venture, says, “We will serve our clients, existing and new, with unsurpassed excellence and professionalism in all of the world’s leading superyacht destinations. Our vision is to establish nothing less than the world’s leading yachting and luxury lifestyle support business.”
Kevin Bonnie, managing partner of IYC Monaco and a world-renowned expert in the market, was the catalyst behind the merger. “I have never been more enthusiastic about our ability to exceed our clients’ demands and deliver the ultimate yachting experience,” he said. “Through the combined forces of these two businesses, I truly believe we will have no equal in the market when it comes to servicing the needs of today‘s yachting clients.”
The merged brands will retain the IYC and Cape4 names during this summer season, before formal integration in September 2015, when a new visual identity, strategic business model and dynamic marketing approach will be unveiled.