Yachting Partners International unveils new look
by Malcolm MacLean
Mark Duncan, Marketing Manager of Yachting Partners International sends me details of the new corporate image adopted by the company. The longstanding YPI ‘wave’ has gone, to be replaced by a new metallic insignia. “It seems to symbolise strength, resilience and honesty,” comments group Founder and Chairman, Alex Braden “These are values the company has always stood by.”
“I really like it,” says Bertarnd Vogele, Group Managing Director, “it takes the very best of Yachting Partners International from the last 37 years and adds something new.”
The new look not only sees the metallic logo and five new logos for the group and each of its four divisions, brokerage, charter, management and crew, but also a fresh image for the website and a special 29th edition of the company’s Yachting Annual. “The articles and themes explored in our new edition are there because we believe that they are important to the industry and our clients today.” Says Mark Duncan. Topics covered include how to get better value for money when building, buying or chartering a superyacht and what the industry can and is doing to protect the environment. And, of course, the annual contains over 100 pages of the finest yachts for sale and charter.