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YPI develops new superyacht mobile search App

Mark Duncan at Yachting Partners International tells me they've created a new mobile App for UHNWI holiday makers looking for a completely different and bespoke holiday experience.

The App presents an overview of luxury yachting including the locations, the yachts and how luxury yacht charter works. It includes features, interviews and Beginners Guides together with recommended exclusive holiday destinations, itineraries and yacht galleries.

The App premieres the world's first live interactive dedicated yacht search called 'Yachts Around Me'. It allows users to find out more about the yachts they see around them or yachts they specifically want to find out more about. As well as showing their searched yacht's actual real-time location, users benefit from photo galleries and yacht details together with a key indicating whether it is available for charter or for sale.

YPI CEO Philippe Hetland Brault comments: 'We started from the principle that an App has to be useful and practical but also fun. It occurred to me that yacht owners and yacht charterers often like to be able to find out more about the brand, the age and sizes of those yachts that are around them when they are moored or sailing nearby. We know of many yacht lovers who already use websites and Apps to identify yachts around them. However, these sources tend to mix yachts with hundreds of small boats and even merchant ships. So we decided to develop an App purely for yachting with the most comprehensive data available and the very best photography.'

The App is developed for iOS and Android devices, for smart phones and tablets and is available for free download from both the Apple and Google Play stores.

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