icon-tablet icon_arrow_down icon_arrow_left icon_arrow_left_large icon_arrow_right icon_arrow_right_large icon_arrow_up icon_back icon_bullet_arrow icon_bullet_dot icon_call icon_close icon_close_large icon_compare icon_facebook icon_favourite icon_googleplus icon_grid_off icon_grid_on icon_information icon_instagram icon_menu icon_message icon_minus icon_pinterest icon_plus icon_quote_end icon_quote_start icon_radio_on icon_refresh icon_search icon_share icon_star icon_tick_on icon_twitter icon_youtube icon_video_play

Subscribe to our mailing list

Newsletter Preferences

Choose one or more newsletters
No, thanks

Russell Coutts: 6 things I've learned from America’s Cup World Series

1 of 6 1/6
VIEW ON ONE PAGE
more-than-100000-people-attended-the-americas-cup-world-series-portsmouth
1

The crowds have turned out in force

With less than a year to go until the 35th America’s Cup gets underway in Bermuda, Boat International caught up with five-time winner and CEO of the America’s Cup Event Authority Sir Russell Coutts to find out what he has learned from the World Series so far.

I think we have all been surprised by the growth. The last three events alone have seen more than 500,000 spectators on site. If somebody had of said that to me prior to this year, that in three World Series events you’d get 500,000 spectators, I would have said: ‘No, we are not going to achieve that, that is years away!’

We have got a brand that is now attracting large audiences. We are pleased with that result and all of the partners involved have been pleased with that outcome. We are all enthusiastic about the future prospects of the America’s Cup.

It gives us more confidence to go to other new venues and develop the same model. I am not saying there isn’t a lot of work to be done yet to make it better, absolutely there are plenty of things that can be done to make it better, but you can’t help but be impressed by everyone that is involved and looking on.

Photo: Ian Roman / Team Origin

Read More
Sponsored Listings
Loading content...
Show all results for “%{term}