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The sponsors of the America's Cup Superyacht Regatta

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Welcome Reception Partner: Bermuda Tourism Authority

The BTA is the official destination marketing organisation of Bermuda and is an accredited member of Destination Marketing Association International.

The Bermuda Tourism Authority is an independent, forward-thinking tourism enterprise - dynamic, entrepreneurial and vibrant. It is the singular voice that continually evolves Bermuda as a world-class tourism destination. It partners with the Government of Bermuda and its people to grow tourism and create jobs.

The Tourism Authority consists of five divisions carefully constructed to move Bermuda’s tourism industry forward by growing the number of leisure and group visitors to Bermuda, increasing visitor spending and nurturing an environment for job creation:

  • Tourism Investment
  • Product & Experiences
  • Sales & Marketing
  • Operations & On-Island Communications
  • Research & Business Intelligence

We analyse relevant tourism data from key tourism sectors to monitor and measure the industry's performance and its alignment with the priorities of the National Tourism Plan. We utilise the expertise within our five core divisions, we engage in strategic partnerships with the government and private sector to grow the tourism industry and strengthen the Bermuda economy overall.


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