World Superyacht Awards Cultural Programme

2018-11-22

Cultural Programme

Boat International Media are delighted to announce the 2019 Cultural Programme. Held on Saturday 18 May from 11:00 - 14:00, the Cultural Programme is available to guests of the World Superyacht Awards.

As part of our Cultural Programme, Boat International are celebrating London and its abundance of history, heritage, arts and style, by creating bespoke experiences in the heart of Mayfair exclusive to our guests.

To help you navigate your way through the cosmopolitan city of London, our tours below have been thoughtfully curated with the cooperation of all establishments to ensure a truly special experience.

This is the chance to discover another side of London; something off the beaten track, behind the scenes, unusual or less well known. Join us to explore these unique opportunities and meet some of Britain’s most noteworthy names and businesses along the way.

We will host tours which will include a combination of the below activities, bookings will need to be made in advance as we have limited capacity.

In addition to the below tours, Stefano Ricci will be pleased to welcome guests to their London flagship store located on Mount Street in Mayfair.

Please see below for more information and timings:

Click here to make a booking.

Ticket price per guest: Included in World Superyacht Awards ticket

Please note, all tours will run at the same time, therefore guests must only book onto one tour. There is a maximum of four tickets per booking per tour. Bookings are on a first come, first serve basis.

Tour 1 – A tour of the finest

Unit London | Henry Poole & Co with Floris and Savile Row Gin | Hedonism Wines

Timings: 11:00 - 14:00

Celebrate the contemporary art scene in the heart of Mayfair at Unit London. Be inspired during a private tour of the gallery and the daringly-bold works by Chinese contemporary artist Zhuang Hong Yi in his solo exhibition, EARTH. Next, move on to witness first-hand the art of bespoke tailoring at one of the most famous Savile Row houses, Henry Poole & Co. Browse through never-seen-before archives dating back as far as 1846, including two famed sailing entries of William Randolph Hearst and Sir Thomas Lipton as well as Prime Minister Winston Churchill. Discover the tailor’s secrets over a refreshing gin & tonic prepared by Savile Row Gin. Established British family perfumery Floris will be showcasing a selection of its most popular fragrances for ladies, gentlemen and the home – expect interesting stories behind these scents. To conclude, stroll through the stylish streets of Mayfair to fine wine and spirits boutique Hedonism Wines, which has already become the most talked about wine project of recent times. Enjoy a glass from their vast collection and gain a unique insight into the production, history and expertise in every bottle.

Tour 2 – Quintessentially British

House of Garrard | Fortnum & Mason | Unit London

Timings: 11:00 - 14:00

The longest serving Royal jeweller in the world, House of Garrard* opens its Mayfair home exclusively to our guests, offering the opportunity not only to browse its collections, but also to experience history first hand. Guests will be given access to the Queen Mary salon (named with Her Majesty’s permission when Garrard was commissioned to create the consort crown in 1911) and will have the rare opportunity to view and try on Royal tiara replicas. Next, join one of the famous team of Red Coats for a tour of the Fortnum & Mason building (with tastings), to hear the fascinating tales behind one of Britain’s most loved icons, ending up with – what else – a cup of Fortnum’s famous tea. The tour will conclude at the contemporary gallery Unit London, where Chinese artist Zhuang Hong Yi exhibits EARTH; new works characterized by his daringly-bold palette with dazzling mediations on colour, nature and light shift colours.

*Garrard has been awarded the Butterfly Mark by Positive Luxury for a company-wide commitment to sustainability.

Tour 3 – The craftsmanship of British couture

This is a bespoke single tour for guests, click the Sign Up button below for more information.

Timings: 12:45 - 14:00

Sign up

Please use the arrow below to access more information on each of the venues.

Fortnum & Mason

The 311-year-old story of Fortnum & Mason is one that's full of surprises. Join one of the famous team of Red Coats for a tour of the building (with tastings), to hear the fascinating tales behind one of Britain’s most loved icons, ending up with – what else – a cup of Fortnum’s famous tea.

Hedonism Wines

In the middle of Mayfair, stunningly designed over two floors with over 8,000 fine wines & rare spirits to choose from in a perfect temperature & humidity controlled environment, Hedonism Wines offers a five star, World-class experience from the most talked about wine venture of recent times.

A team of knowledgeable, friendly fine wine specialist’s look after you from the moment you step through the door, offering free delivery within central London plus quick, discreet & efficient shipping to destinations worldwide.

Enjoy a glass from their vast collection and gain a unique insight into the production, history and expertise in every bottle.

Henry Poole & Co

Established in 1806, Henry Poole & Co set up shop in Savile Row, London’s most prestigious menswear address, back in 1982. A truly British business, the clients on its books include King Edward VII, Sir Winston Churchill and Emperor Hirohito of Japan.

Witness first-hand the art of bespoke tailoring at its townhouse during this exclusive opening. Seize the opportunity to get professionally measured and receive your measuring card to take away. Browse through never-seen-before archives dating back as far as 1846, including two famed sailing entries of William Randolph Hearst and Sir Thomas Lipton as well as Prime Minister Winston Churchill. Admire tailor-made suits for blockbusters such as Darkest Hour and try your hand at pattern cutting. Discover the tailor’s secrets over a refreshing gin & tonic prepared by Savile Row Gin. Savile Row Gin combines the assured classic with the purposefully contemporary. The taste is uniquely smooth, elegant – and tailored to perfection.

To complement the morning, established British family perfumery Floris, will be showcasing a selection of its most popular fragrances for ladies, gentlemen and the home - expect more interesting stories behind these scents.

House of Garrard

The House of Garrard* is the longest serving Royal jeweller in the world. Its origins can be traced back to 1735, when Frederick, Prince of Wales became its first royal patron. His order marked the start of a long relationship with the British royal family, formalised in 1843 when Queen Victoria appointed the House as the first official Crown Jeweller. Iconic jewels have been created for each successive generation, including the Duchess of Cambridge’s sapphire cluster engagement ring. The House has also been commissioned to create some of the world’s most illustrious sporting trophies, among them the Royal Ascot Gold Cup and the America’s Cup. This rich past informs a creative present where heritage and design combine to bring out the beauty of the precious stone or metal. From tiaras to trophies and rings to regalia, every Garrard creation bears the quintessentially British hallmark of history, craft and quality.

House of Garrard opens its Mayfair home exclusively to our guests, offering the opportunity not only to browse its collections, but also to experience history first hand. Guests will be given access to the Queen Mary salon (named with Her Majesty’s permission when Garrard was commissioned to create the consort crown in 1911) and will have the rare opportunity to view and try on Royal tiara replicas.

*Garrard has been awarded the Butterfly Mark by Positive Luxury for a company-wide commitment to sustainability.

Unit London

Unit London remains firmly committed to its core principles that art should be celebrated, inclusive and undivided. Founded in 2013, Unit London was born from an innate desire to break down the barriers of elitism and create new innovative pathways into the contemporary art world, recognised for its pioneering approach to digital media and role in expanding and diversifying audiences using new technologies.

Since its inception, Unit London has strived to provide a unique and experimental platform for the world’s most distinctive emerging talent, showcasing their work to a culturally curious audience across the globe.

Celebrate the contemporary art scene in the heart of Mayfair at Unit London. Be inspired during a private tour of the gallery and the daringly-bold works by Chinese contemporary artist Zhuang Hong Yi in his solo exhibition, EARTH.

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