No scent is more robustly and classically Italian than the original Acqua di Parma Colonia fragrance. This light, fresh cologne of Sicilian citrus fruit, lavender, bergamot and Bulgarian rose has remained unchanged since 1916 when it was created in a tiny artisan laboratory in Parma. It was a breath of fresh air compared to the heady German perfumes in vogue at the time and soon became associated with the well-dressed elite. Hollywood stars Cary Grant, David Niven and Audrey Hepburn were all devotees, heightening the brand’s prestige. Acqua di Parma Colonia celebrated its centenary last year and is still made with the same dedication that earned its initial success. By Bella Dickie
Colonia Eau de Cologne spray, £91 for 100ml, acquadiparma.com