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The fashion and beauty brands helping save the oceans

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Image courtesy of H&M

Thanks to its Conscious Collection and clothes recycling initiatives, H&M has long been at the forefront of sustainable clothing on the high street and this season it is turning its attention to the oceans. In spring 2017 the brand's Conscious Collection was created entirely from a cutting-edge material called BIONIC which is made using ocean plastic waste collected from shorelines around the world. The range, which included everything from evening gowns and heels to everyday staples and accessories, was fronted by a campaign starring supermodel and philanthropist Natalia Vodianova (pictured).

Visit hm.com

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