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The fashion and beauty brands helping save the oceans

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Toms

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Plastic waste has long been considered one of the biggest threats to the world’s oceans but it can be hard to see what you as an individual can do to help. In a bid to educate their customers and save the world’s oceans, a number of fashion and beauty brands have taken up this cause - and a number of other ocean-related problems - through special collections and donations. Here are our favourites…

Toms

Alongside its long-standing philanthropic campaign One for One - which provides a child in need with a pair of shoes for every pair sold - Toms has teamed up with ocean conservation organisation Oceana to help protect the world's marine life. The limited edition whale collection offers nine styles for men, women and children with proceeds donated to support the advocacy work of Oceana and protect the whales, dolphins, seals, sea turtles, sharks and fish whose habitats and food supplies are being destroyed by harmful fishing practices.

Visit toms.com

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Montesogno

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London-based luxury fashion brand Montesogno was founded on the ethos that, rather than donating to animal conservation organisations as an act of charity, this money is merely what is owed to the animals and environment around us for the inspiration and materials they provide for each collection. Crafted from sustainable materials and delivered in plastic-free recyclable packaging, Montesogno recently teamed up with international sports brand Prendas Ciclismo to create a cycling jersey emblazoned with Montesogno's marine-inspire Animage print. 10% of the proceeds from the sale of each jersey will be donated to the Whitley Fund for Nature to help support ocean conservation projects across the globe.

Visit montesogno.com and prendas.co.uk

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H&M

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Image courtesy of H&M

Thanks to its Conscious Collection and clothes recycling initiatives, H&M has long been at the forefront of sustainable clothing on the high street and this season it is turning its attention to the oceans. In spring 2017 the brand's Conscious Collection was created entirely from a cutting-edge material called BIONIC which is made using ocean plastic waste collected from shorelines around the world. The range, which included everything from evening gowns and heels to everyday staples and accessories, was fronted by a campaign starring supermodel and philanthropist Natalia Vodianova (pictured).

Visit hm.com

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