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The Ocean A-List: Meet the heroes and heroines of ocean conservation

The Ocean A-List: Meet the heroes and heroines of ocean conservation

18 of 18 18/18


CLEARWATER initiative

Y.CO, the luxury yacht broker and management company, is leading the charge with its CLEARWATER initiative, which will educate crew and in turn owners and charterers on reducing the environmental impact of yacht operations to protect the oceans. “We’ve wanted to do something like this for a long time,” says Hatty Campbell, who is spearheading the programme. “We manage almost 100 yachting operations around the world and I think the idea of influencing, inspiring and working with this number of yachts and crew is exciting.”

The war on plastic is the mission for 2017 as it plans to reduce the impact of plastic bottles on board the yachts it manages. Y.CO has teamed up with the creators of the documentary A Plastic Ocean to educate crew on the dangers of plastic and has partnered with the reusable, chic stainless steel water bottle company S’well. “But it’s going much, much deeper than that,” says Y.CO co-founder Charlie Birkett, who hopes crews will ask themselves “how are we as a boat going to do something that is environmentally friendly and, for example, help an island in the South Pacific?”

It was, after all, the Y.CO-managed Dragonfly that provided lifesaving relief to the outer islands of Vanuatu when Cyclone Pam struck in 2015. With plans to get scientists, charities and marine biologists on board to educate crew, and an idea to create official accreditation for those crew that go the extra mile, Y.CO is at the forefront of how the industry can show a brighter way of thinking.


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