Dear friends, clients and partners,
In these exceptional times, we felt it appropriate to update you on the steps we have taken to make sure BOAT International continues to serve the superyacht industry and our audience. But first, we extend our thoughts and best wishes to anyone in our industry and beyond whose lives have been affected by Covid-19.
Last week we fully activated a work-from-home policy for all BOAT International employees; the health and safety of our staff and clients come first. We are fully equipped to run the business remotely and our staff have proved that they are more than capable of doing so. It is important that we continue to demonstrate our market-leading position and provide our readers and clients with the first rate magazine, digital and event business that has taken 36 years to build.
In response to the current situation we have launched a special content hub where we will update you on how Covid-19 is affecting the superyacht industry and what companies are doing to combat the disease, how they are developing new ways of operating and how we will all adapt once we pass through this difficult period. You can find it here.
We have been heartened by the commitment our clients have shown to our business, and their confidence in our ability to steer a course through this particular storm. It’s also pleasing to see that our unique audience is consuming our products in greater numbers than ever, resulting in a significant spike in traffic to our website. It is encouraging to see that the dream of owning a superyacht hasn’t been dampened!
As you will have seen, we have delayed the World Superyacht Awards to September, and we look forward to welcoming you to London then for this very special event. Please find all the latest about the WSAs here.
We wish you, your families and staff continued safety and good health and look forward to seeing you soon.
All the best
Toby and Tony