The Sacks Group ties up with IMA Yachts
by Malcolm MacLean
News now in that The Sacks Group Yachting Professionals(TSGYP) has formed a "strategic marketing alliance" with IMA Yachts. Under the terms of the alliance TSGYP and IMA are now able to cross-market their non competing services and specialities to each other's existing clients.
The new relationship will also allow both firms to grow by offering an expanded menu of services to new customers covering all aspects of large yacht ownership. "Our two firms 'complete' each other," says TSGYP President and Charter Specialist Jennifer M. Saia.
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