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9 decades of yachts at the Monaco Grand Prix

9 decades of yachts at the Monaco Grand Prix

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Grand Prix Monaco 1996
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1996: Sponsorship along the race track in full effect

The mid-1990s saw sponsorship and advertising along the race track on the harbour rise to its full effect. Now yachts along the quay not only enjoyed a front row view of the racing action, but were unable to escape being inundated by advertising and branding of all kinds. Welcome to the modern world of sports.

The photo above shows the warm-up lap before the 1996 Monaco Grand Prix. The cars, starting from the front, are Mika Hakkinen (McLaren), Heinz-Harald Frentzen (Sauber), Jacques Villeneuve (Williams), Mika Salo (Tyrrell), Jos Verstappen (Footwork) and Johnny Herbert (Sauber). The partially hidden car behind Johnny Herbert's is the Ligier of Olivier Panis, who took the top podium spot at the 1996 MGP.

Image courtesy of Raphael Montigneaux

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