Preview: 6 Superyacht Design Symposium topics explained

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Superyacht design Symposium topic what is the new luxury?

What is the new luxury?

As opulence and excess are ditched on dry land in favour of privacy and serenity, we explore how luxury will look on the water — might we see more relaxing spaces like this pool on Eclipse?

The Superyacht Design Symposium 2016 will see design experts discuss six topics in detail during each hour-long plenary session. Hosted in the Palladium at the K3 KitzKongress, these plenary sessions are open to all SDS attendees. You can find out more about the times and dates of these plenary sessions in the Superyacht Design Symposium 2016 programme

The first plenary session asks: what is the new luxury?

"Massimo edonismo" ("maximum hedonism") was Luca di Montezemolo's definition of Ferrari, while "Luxury", according to Coco Chanel, is "a necessity that begins when necessity ends". But luxury is not what it was. 

Opulence and excess and indulgence are, on dry land, being replaced by more abstract notions of well-being, serenity and privacy. Even Pierre Berge, who turned Saint-Laurent into a global luxury "brand", says the luxury business is "rubbish". 

Superyacht Design Symposium Chair Stephen Bayley will be joined by speakers  Axel de BeaufortLapo ElkannNicky Haslam and  Richard Woolley, who will debate what the new luxury is and ask: how are future concepts of luxury going to evolve?

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