12 fashion and beauty brands helping save the oceans

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Plastic waste has long been considered one of the biggest threats to the world’s oceans but it can be hard to see what you as an individual can do to help. In a bid to educate their customers and save the world’s oceans, a number of fashion and beauty brands have taken up this cause - and a number of other ocean-related problems - through special collections and donations. Here are our favourites…


As part of its ongoing collaboration with environmental body Parley for the Oceans, Adidas has launched a project which aims to find ways to turn ocean plastic waste into high-tech sportswear. Its initial efforts were unveiled in December 2015 with a pair of prototype 3D printed trainers created from recycled ocean rubbish. Although those were never available for purchase, Adidas has since developed the Ultraboost Uncaged Parley trainers, created using yarn made from ocean plastic waste, which are due for mainstream release in the coming months. The campaign has also seen the sportswear brand team up with Real Madrid and Bayern Munich football clubs to create football jerseys made from Parley Ocean Plastic. These fully functioning, technical kits will be worn by the teams during league matches beginning with Bayern Munich's meeting with TSG 1899 Hoffenheim on November 5, 2016.

Visit adidas.com/parley

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