This weekend (4 May 2015) saw Karl Lagerfeld get Cruise season off to a colourful start with the Chanel Cruise 2016 show in Seoul. Staged at Dongdaemun Design Plaza, the technicolour collection was a mixture of old and new Chanel signatures which attracted a star-studded front row including Gisele, Tilda Swinton and Kristen Stewart.
Traditionally a more wearable and lower-priced collection than mainline and haute couture, the Cruise collection takes its name from its popularity with women holidaying on board yachts and cruise ships during the summer months.
Colour and quirk were the order of the day with bright patterns and rainbow stripes adorning a majority of the show's huge 95 looks - including a number of styles for men and children.
Guests were also given the colour treatment with primary-coloured stools in place of the traditional benches and Twister-style spots marking the models' path around the winding runway.
The fun didn't stop inside the venue either. Karl Lagerfeld organised a carnival, complete with carousel and confectionary, for local children in honour of Children's Day which is celebrated across South Korea on 5 May each year.
The collection included a number of nods to its surroundings with Kimono-style dresses and Oriental-inspired embroidery. The show also attracted a number of homegrown celebrities including K-Pop stars G-Dragon, CL, Park Shin Hye and Im Yoona.
The Cruise show follows hot on the heels of a re-staging of Chanel's Metiers d'Art Paris-Salzberg collection which took place in New York in March. After the show guests were invited to #CruiseWithKarl at a superyacht dinner and party in New York harbour.
The Cruise Seoul after party proved to be an equally sophisticated affair, taking place in a beautiful hall decked out in Chanel's signature white camellias.
Chanel's Cruise shows have become a highlight in the fashion calendar thanks to their spectacular staging. However, they are just one of a number of major fashion shows hosted by the house each year, alongside two mainline collections, two haute couture collections, the Metiers d'Art special collection and a pre-fall collection - all of which are designed and hosted by creative director Karl Lagerfeld.
The Cruise 2016 season will now continue with Louis Vuitton in Palm Springs on 6 May before heading to the French Riviera for Dior on 11 May and then to London for MaxMara on 20 May.