Following swiftly on from the Chanel Cruise collection show in Seoul on Monday (4 May 2015), Louis Vuitton took the fashion pack to Palm Springs, California last night (7 May) to stage its own spring runway spectacular.
Held at the Bob and Dolores Hope estate, the 52-piece collection had a decidedly relaxed holiday feel, referencing the origin of Cruise collections as the pieces women would traditionally buy for summer yachting getaways.
Inspired by its desert-resort surroundings, the collection aims to provide the young global traveller with items suitable for wherever she may go. Long, floaty dresses were juxtaposed with fitted and structured micro-silhouettes, all given a distinctly Vuitton edge with cinched waists, leather detailing and luxe trainers.
Making the most of California's warm climate, models stalked down the open air runway to the sound of Leviathan by Falvien Berger and Rain by Ryuichi Sakamoto, while hair and make-up came courtesy of Paul Hanlon and Pat McGrath respectively.
As with Chanel's recent cruise show, the Louis Vuitton event attracted an array of high-profile front row guests including superyacht fan Kanye West, Miranda Kerr, Michelle Williams and Selena Gomez.
LVMH boss Bernard Arnault was joined by daughter and Louis Vuitton vice president Delphine and son Alexandre as the family, whose business also owns Princess yachts, showed their support for creative director Nicolas Ghesquiere.
As has become something of a tradition with Louis Vuitton collections, iconic photographer Juergen Teller was on hand to stage an editorial fashion shoot in the Californian desert the afternoon before the same models were due to hit the runway.
A low-key and relaxed affair, Ghesquiere eschewed the lavish after party favoured by Karl Lagerfeld to allow guests to soak up the modernist surroundings of the John Lautner-designed estate.
Similarly, Vuitton rejected the usual raft of celebrity selfies and front row snaps to fill their social media feed with a curated selection of backstage images, Palm Springs landscape photography and close-up images of the collections to please die-hard Vuitton fans.
The second show in the Cruise collections schedule, the fashion pack will now move to the French Riviera for Dior on 11 May and then to London for MaxMara on 20 May, which will precede the recently announced London Pre-Collections week in June.