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Ones to watch: The best new fashion and grooming brands to know this season

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Aztech Mountain

Whether you're nipping across to the Med on your private jet or heading to one of the best lunch spots in the Caribbean, arriving to find yourself wearing the same designers as everyone else on the dock won't do. Stay ahead of the sartorial curve with our pick of the best up-and-coming fashion and grooming brands to know this season.

Aztech Mountain

The performance clothing brand Aztech Mountain was founded in 2013 in Aspen, Colorado, by David Roth and Heifara Rutgers, who had previously worked for Marc Jacobs. They believed there was a gap in the market for truly refined sportswear and now split their time between New York and the Colorado ski slopes making just that.

To ensure their clothing has the highest levels of performance, America’s greatest ever Alpine skier Bode Miller, Olympic gold medallist and twice World Cup champion, is on board as chief innovation officer.

While Aztech Mountain’s first focus was skiing, its clothing is designed for an all-round outdoor lifestyle, without compromising on cut or fit. As
Roth says: “Usually if you wear even a well-made ski jacket on the streets of New York, it doesn’t vibe with the city life. We wanted to create a jacket that functions well on the mountain and it looks just as great in the city, too.”

Visit aztechmountain.com

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