Boat International Brazil was launched on Friday at an exclusive party during the Miami International Boat Show.
The event was held on the penthouse terrace of the Soho Beach House, with spectacular night-time views of Miami.
The São Paulo-based publication is the latest addition to Boat International’s global portfolio of superyacht magazines and will deliver a mixture of local and international luxury editorial to this affluent and increasingly sophisticated market.
Boat International’s partner in the venture, CMLA Representacoes, already produces the successful magazine Boat Shopping Brazil (launched in 2004) and has a direct relationship with Brazil’s owner community.
‘Now, with the boom in the Brazilian economy, boat owners are changing very quickly to bigger and bigger boats,’ said Daniel Ambrosio, editor of Boat International Brazil.
‘Our main goal is to produce content that supports owners who’ve had boats before and know quality.’
With more than 155,400 millionaires, 8,500km of beautiful coastline and an active community of existing boat owners, Brazil has become one of the most exciting markets in the world.
Boat International Brazil**
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