Feadship has relaunched its website with features that let visitors peek behind the scenes of the famously private Dutch yacht builder.
‘Our goal with this new website has been to move from an online presence to an online experience,’ comments Francis Vermeer, head of marketing at Feadship. ‘Most websites are static, factual affairs based purely upon the product. In contrast, the new Feadship portal is an all-round storytelling adventure that immerses visitors in the process of creating a Feadship.’
The site’s interviews, films and photo reports showcase Feadship’s history and technological skills, revealing the people behind the yard’s success and what it is like to have your yacht built there.