icon-tablet icon_arrow_down icon_arrow_left icon_arrow_left_large icon_arrow_right icon_arrow_right_large icon_arrow_up icon_back icon_bullet_arrow icon_bullet_dot icon_call icon_close icon_close_large icon_compare icon_facebook icon_favourite icon_googleplus icon_grid_off icon_grid_on icon_information icon_instagram icon_menu icon_message icon_minus icon_pinterest icon_plus icon_quote_end icon_quote_start icon_radio_on icon_refresh icon_search icon_share icon_star icon_tick_on icon_twitter icon_youtube icon_video_play

Subscribe to our mailing list

Newsletter Preferences

Choose one or more newsletters
No, thanks

Video: How to dock like a boss

A Norwegian video created to raise awareness about the dangers of drinking alcohol while operating boats has gone viral.

The clip “how to dock like a boss” was uploaded earlier this week (22 June) and has already been seen by more than five million people in 150 countries.

How to dock like a boss (English version)

The video features parents with young children enjoying a champagne picnic on their smart tender. The couple then laugh when a scantily clad Norwegian in a scruffy boat passes by. However, the slob in the scruffy boat then proceeds to “dock like a boss” while the family are unable to restart their boat and are left stranded. The tag line behind the advert it “docking is an art form best practiced sober”.

The advert has been created by Norwegian NGO NAV-OG-TIL, which works to promote awareness about the dangers of intoxication while driving, pregnant and or in charge of children.

The main charter in the advert is played by Jo Gill Næss, who is actually an engineer in the oil industry rather than an actor. He ended up getting the part though a friend who worked for the ad agency behind the campaign.

“I liked the character. He is not very self-important, and is generally happy with life,” Næss told a local newspaper.

Næss has been taken aback by the huge reaction the advert has generated.

“It has been a pleasure,” he added. “It is entirely positive. I had not expected that it would attract so much attention.”

Loading content...
Show all results for “%{term}