Daniel Craig visits Omega to see new Seamaster 300 ‘Spectre’ watch

As the timepiece worn by every James Bond since Pierce Brosnan donned one in 1995’s GoldenEye, watch fans have been waiting with bated breath to see what the latest Bond edition of the Omega Seamaster would look like.

Well the wait is over and Daniel Craig himself made a trip to the classic James Bond location of Switzerland to see the Omega Seamaster 300 ‘Spectre’ in production. Craig visited the Omega factory in Villerat where he was treated to a guided tour and exclusive access to the production line. “I think what was so impressive was the fact that these watches are made from the ground up,” said Craig of the experience. “You start with nothing, and then there’s suddenly a working watch. That’s the beauty of it.”

What makes this announcement particularly momentous – and thus worthy of a visit from a Hollywood film star – is the fact that the watch will go on sale as a limited edition release for the first time. Until now the partnership has only seen Omega create commemorative Bond timepieces that have not been available to the public.

The timepiece that will be offered for sale is a variation on the Omega 300 Master Co-Axial and is identical to the one worn by Craig in the forthcoming Spectre movie. It features a 12-hour diving black ceramic rotating bezel, an updated ‘lollipop’ second hand and a black and grey NATO strap with the 007 gun logo etched onto the strap holder. The Spectre logo and each watch’s individual serial number are also engraved on the ‘Liquid Metal’ case back.

A strictly limited run of 7,007 Omega Seamaster 300 ‘Spectre’ watches will be available from selected boutiques from September - ahead of the movie’s release in November – priced at $6,450. 

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