Dior moves cruise show to the French Riviera
by Zoe Dickens
Parisian fashion house Dior will be bringing its cruise collection home, relocating the Resort 2016 show from Los Angeles to the French Riviera this year.
While the precise venue has yet to be unveiled, a spokesperson from Dior has confirmed that the move has taken place due to the “unexpected availability of a high-profile location”. It is, however, believed the show will be staged in a town close to Cannes, having been postponed for two days to 11 May to coincide with the opening of the Cannes Film Festival on 13 May, where Dior designs will almost certainly be a red carpet favourite.
Proximity to the glamorous Mediterranean coastline and Hollywood’s fashionable elite provides a fitting backdrop for Dior’s Resort collection. Traditionally slightly cheaper, these brighter, more casual ranges are historically designed for summer holidays and, more specifically, time spent at sea on board cruise ships and yachts. The lower price point means they also represent big revenue opportunities for the major fashion houses and, as such, the shows have increased in scale, spectacle and importance in recent years, becoming a not-to-be-missed highlight of the annual fashion calendar.
The move does, however, pose showgoers and fashion editors with something of a hectic travel itinerary. The cruise schedule begins with Chanel in Seoul on 4 May before heading to Palm Springs, California on 6 May for Louis Vuitton, moving to the south of France for Dior and culminating on 20 May in London with MaxMara.