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7 ways the America’s Cup is going mainstream

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Foiling boats grab public's attention

Love him or loathe him, no one can deny that Sir Russell Coutts is trying to shake up the 2017 America’s Cup. Almost unanimously revered as the greatest America’s Cup helmsman, the five-time winner's clearly-stated pursuit to drag the event into the mainstream has alienated traditionalists, who claim he is destroying the legacy of sport’s oldest trophy. 

Here we present 7 ways the America's Cup is going mainstream

1: Foiling boats grab public's attention

The 2013 America's Cup in San Francisco captured the public’s attention partly because Oracle Team USA’s come-from-behind victory was a compelling human story, but also because, well, ‘how in heaven’s name can those boats fly?’ The gravity-defying spectacle of a hydro-foiling boat is enough to turn the head of even the most luddite landlubber.

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