Every January and February, Kitzbühel becomes one of Europe’s most magnetic winter destinations. A medieval Tyrolean town transformed into a global meeting point for sport, design and luxury, it draws an international audience that values craftsmanship and connection in equal measure.
From 20 January to 13 February 2026, Range Rover will embed itself into this alpine world with the Range Rover Alpine Experience, offering guests the chance to explore the Austrian Alps through one of the most refined driving programmes in the luxury automotive calendar. For senior figures in the yachting industry travelling to Austria for the Superyacht Design Festival, taking place on 1–3 February 2026, the timing could not be more aligned.
Kitzbühel is no stranger to hosting the world’s elite. With around 10,000 hotel and guesthouse beds spanning grand hotels and family-run chalets, the town has perfected the art of five-star hospitality. The winter months are particularly charged with high-profile events, from the iconic Hahnenkamm Races, which attract more than 40,000 spectators annually and a global television audience, to Bendura Snow Polo, Kitz Legends Night and Kitzbühel Vertical Up. It is within this atmosphere that the Superyacht Design Festival has carved out its own niche, bringing together the luxury yachting world at the heart of the Alps.
The Range Rover Alpine Experience
At the core of the Range Rover Alpine Experience is a carefully curated scenic driving programme that places guests behind the wheel of the brand’s most exclusive SV models. A fleet of Range Rover SV and Range Rover Sport SV EDITION TWO vehicles will be on hand to deliver an exclusive driving experience. Panoramic on-road routes wind through snow-covered mountain passes and valleys, offering an immersive way to experience both the landscape and the vehicles themselves.
Another defining feature of the experience is the Range Rover Chalet, a private alpine destination designed to fully immerse guests in the Range Rover way of life. Within its walls, the Range Rover SV Garage allows guests to interact with and configure the most bespoke features of the Range Rover portfolio, offering insight into the craftsmanship, materials and engineering decisions that define the SV philosophy.
Among the halo vehicles showcased at the Range Rover Chalet is the Range Rover Sport SV Black, representing the brand’s most sophisticated design language. Finished in deep, monochromatic tones, the Range Rover Sport SV Black combines supreme comfort and a sanctuary-like interior with hand-finished materials and many options for personalisation. Meanwhile, its performance-led character offers a more muscular presence, precision handling and dynamic response.
The Range Rover Alpine Experience extends well beyond the driver’s seat. Curated lifestyle experiences invite guests to engage with the brand through gastronomy, design, wellbeing and sustainability. For loyal Range Rover clients, an invitation-only three-day getaway offers the most immersive expression of this philosophy. Guests are invited to explore the latest Range Rover SV models on scenic alpine routes, carve fresh tracks on Kitzbühel’s renowned slopes, unwind in serene spa settings and enjoy fine dining at the Kitzbühel Country Club.
As the luxury calendar reaches its winter season peak, Range Rover’s presence in Kitzbühel offers a compelling reason to extend your stay around the Superyacht Design Festival, or simply to see the mountains from a different perspective.
To book your visit to the Range Rover Alpine Driving Experience in Kitzbühel, contact the Range Rover Concierge at concierge@jaguarlandrovereurope.com.
Sponsored content created for Jaguar Land Rover