From 2–6 September 2026, Blenheim Palace hosts the 21st edition of Salon Privé, bringing together more than 30,000 guests, extraordinary collector cars and two landmark new Concours classes: Limited Production Supercars (1996–2026) and Hypercar Heaven (2006–2026). Discover why collectors are increasingly turning their attention to modern performance icons from Ferrari, Bugatti, Pagani, Rimac and beyond.
Founded in 2006, Salon Privé offers a nod to the 17th-century French term concours d'élégance – a public and private showcase assembling luxury automotive brands, classic car owners, specialist collectors and enthusiasts. Today, it has become one of the world's leading concours events, where every vehicle represents an exceptional achievement in engineering, craftsmanship and design. With more than 30,000 guests expected this September, Salon Privé continues to celebrate the very best of the collector car world.
Returning to Blenheim Palace, the 18th-century birthplace of Sir Winston Churchill, from 2–6 September, Salon Privé's 21st edition will once again transform the magnificent palace grounds into a showcase of some of the rarest and most significant automobiles ever built. Judged by a distinguished international panel of experts, the Concours remains the centrepiece of the event, while Saturday welcomes more than 1,500 privately owned sports cars, supercars and hypercars, many competing for the coveted Salon Privé Club Trophy by Lockton.
While the Concours has traditionally celebrated the defining classics of the 20th century, today's collector market is evolving. Increasingly, enthusiasts are recognising the significance of the supercars and hypercars that shaped the late 1990s, early 2000s and 2010s. From Ferrari, Bugatti and Lamborghini to boutique marques such as Pagani, Rimac and Mosler, these limited-production machines are rapidly establishing themselves as the next generation of automotive icons.
Reflecting this changing landscape, Salon Privé introduces two new Concours classes for 2026: Limited Production Supercars (1996–2026) and Hypercar Heaven (2006–2026).
"The Salon Privé Concours by Aviva Private Clients has always celebrated the very best cars of their era, so by adding two new classes we are acknowledging that some of the most important collector cars of the future are already among us," explains Andrew Bagley, chairman and co-founder of Salon Privé. "The collector car world has evolved with each generation and so naturally many of the cars that defined the turn of the millennium are now being recognised for their wider significance, not just their performance. These cars fundamentally changed the direction of automotive design and engineering, and they're increasingly becoming some of the most sought-after vehicles in the collector market."
Beyond the Concours lawn, guests can explore, appreciate and purchase carefully curated manufacturer displays featuring some of the world's most desirable supercars and hypercars, with daily parades and Concours judging bringing these remarkable machines to life. This year's event also celebrates some of the most coveted performance marques of the modern era, including an extraordinary five-day Koenigsegg Showcase presented by SuperVettura, alongside the spectacular Battle of the Hypercars, an exclusive weekend display bringing together iconic Bugatti and Pagani hypercars in one remarkable collection.
For Ferrari Challenge driver and collector Paul Hogarth, this evolution feels inevitable. "There seems to be a real change in what collectors are passionate about today," he says. "Cars like the Pagani Utopia and Ferrari Daytona SP3 are no longer just high-performance machines; they've become milestones in automotive history. Many were built in tiny numbers, introduced technology that changed the industry and captured the imagination of enthusiasts around the world. For me, they're every bit as fascinating and significant as the classics traditionally seen on concours lawns."
The Salon Privé Luxury Retail Village offers a carefully curated collection of sought-after brands to discover and enjoy, naturally accompanied by a glass of crisp Pommery Champagne. There is a particular elegance to the rhythm of the event, beginning with the exceptional Concours by Aviva Private Clients before Ladies' Day by Boodles, where the celebrated Boodles Best Hat Competition adds a touch of sartorial theatre. As the weekend unfolds, the focus broadens into a celebration of exceptional automotive collections that feels less like an exhibition and more like a carefully curated masterclass in design, craftsmanship and heritage.
Whether your passion lies with timeless classics, modern hypercars or the collector cars of tomorrow, Salon Privé 2026 promises one of the world's finest celebrations of automotive excellence in the spectacular setting of Blenheim Palace.
Visit salonpriveconcours.com to book tickets and explore exclusive hospitality experiences.
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