YPI celebrates its 45th anniversary in 2017
When Alex Braden and Mike Everton-Jones founded Yachting Partners International 45 years ago, they wanted to establish a yachting company that, true to its name, worked as a partnership. From the outset they instilled a collaborative mind set, looking outward rather than focusing on individual gains and viewing other brokerage houses as collaborators, not competitors.
The YPI team worked alongside clients, driven not by profit but by a passionate desire to match every individual with a yacht that would create the happiest experiences in life for them and their families. In the words of Alex Braden, “We always had the idea that we should become an international company, a company with no borders, and that business could be successful and profitable while also being honest and caring.”
The approach worked. For 45 years, YPI’s ethical approach has brought clients back again and again in the knowledge that, whatever yachting service they are looking for, they can trust YPI to work openly and honestly with them and provide the best experience. The reputation of YPI, of being correct with competitors as well as clients, is a core value that remains at the heart of the YPI ethos today.
Braden’s vision of an international company has been realised in a way that sets YPI apart. At a time when today’s yacht owners live remotely, online, and are just as likely to work from a Caribbean beach or French Polynesian island than a traditional office, YPI’s worldwide presence means 24/7 support from a multilingual, multicultural team that speaks any language and understands what people want from their own unique yachting experience.
As more and more people in Asia discover the exciting potential offered by yachting, YPI’s new Hong Kong office and CEO Laurent Debart’s cultural expertise from living in China for 20 years means it is ideally placed to help new clients in this region discover the superyacht experience.
Wherever they are in the world, clients also benefit from YPI’s relationship with 160-year-old shipbroker Barry Rogliano Salles (BRS). The yard’s in-depth shipping knowledge of everything from commercial laws to building regulations offers owners peace of mind and an attention to detail that is undeniably necessary in today’s industry where yachts are becoming larger and larger.
But while YPI reflects on its history and the milestones it has accomplished between 1972 and 2017, the company is also constantly thinking ahead to the next 45 years. “I am very proud that YPI is celebrating 45 years this September,” says Laurent Debart. “As one of the oldest yacht brokerage companies and the only one connected to a shipbroking company established for 160 years, our experience continues to set our service apart. Yet while this is an opportunity to look back on everything we have achieved, our focus today is always on the future. YPI in 2017 is about looking ahead, embracing an exciting new phase for the company and finding new ways to use our experience to shape the superyacht stories of the next generation.”