MYBA launches new spring superyacht brokerage show
by Malcolm MacLean
Following my report on September 23rd that Reed Expositions intends organising an international superyacht brokerage show in Cannes next spring, here’s news from Coralyn Tracey at MYBA that they’re organising their own spring brokerage show in Nice.
Naturally I called MYBA’s President, Toby Maclaurin, for his comments:
‘While it might seem harsh that we are going head to head with both the Antibes and new Reed Cannes shows, it should not be forgotten that it is brokers who provide the product for such shows. The concept of a spring brokerage event is a good one: pre-season buyers should be able to take advantage of inspecting a wide range of yachts grouped in one place for their convenience, but we should not encourage another major yachting event into the market that is, or grows in the future to be, cost prohibitive for many, with the majority of the benefit for the organiser and other peripheral organisations and not the wider industry.’
‘Not that MYBA, through our commercial company, particularly wishes to be operationally responsible for a yacht show, and our door is open for a potential partnership should an appropriate opportunity present itself with a partner who will give some control to, and make concessions towards, the real needs of brokers and the industry – particularly when the market remains challenging for us all.’
So that’s three international superyacht brokerage shows going head-to-head in the South of France in early 2012. Interesting times.