Sunseeker CEO Andrea Frabetti

CEO Series: Andrea Frabetti on the challenges of managing a heritage brand

12 December 2023 • by Katia Damborsky

Sunseeker's CEO Andrea Frabetti thinks it would be easier, in some ways, to manage a newcomer shipyard than balance the legacy and heritage of a 55-year old British shipbuilder. But that hasn't stopped him rising to the challenge, as he tells Katia Damborsky during the Genoa International Boat Show. 

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