Boat logo
SEARCH

The global authority in superyachting

VBS
Boat Pro
Sanlorenzo CEO Massimo Perotti
Credit: Sanlorenzo

CEO Series: Massimo Perotti on what it takes to predict and respond to market demands

19 January 2024 • by Gabrielle Lazaridis

After another successful year at Sanlorenzo, Gabrielle Lazaridis catches up with CEO Massimo Perotti for a behind-the-scenes look at the brand’s key business decisions over the past 12 months and a preview of its strategy for 2024…

To continue reading... you need to register...

Register for FREE unlimited access to all BOATPro News content

Gain FREE access to industry analysis, interviews with marine industry leaders and all the latest news as it happens.

Read more

Appointment
MarineMax appoints Patrick Coote as vice president of brand marketing for the Superyacht Division
boat_pro_news
Arrest
Sale of 93m seized superyacht Royal Romance cancelled by District Court of Split
boat_pro_news
Expansion
Holterman Shipyard launches official refit division
Acquisition
Second management buyout proposal for Cantiere Navale Vittoria an "improvement" on the first according to shipyard president
boat_pro_news
Expansion
New Simpson Marine partnership brings Sanlorenzo and Bluegame brands to Vietnam
boat_pro_news
Education
Ferretti Group partners with Bologna University on new Master's programme targeting yachting
boat_pro_news

From our partners

Comparing the superyacht models leading the Princess fleet
Yachtwerft Meyer celebrates 30 years with new semi-custom tender series
The car superyacht owners love to drive
Discover FIM, a young Italian shipyard expanding its popular Regina series
A journey through generations: the story of a family-owned shipyard that continues to grow
Inside Fort Lauderdale’s brand-new superyacht marina