LAST UPDATED: 10/05/2018
Boat International Media respects your right to privacy. This Privacy Notice explains who we are, how we collect, share and use personal information about you, and how you can exercise your privacy rights. If you have any questions or concerns about our use of your personal information, then please contact us using the contact details provided at the bottom of this Privacy Notice.
What does Boat International Media do?
Boat International Media is a global authority in superyachting. We publish the world’s best superyacht magazines and luxury books, organise high quality events, and provide digital media services and data to owners and professionals in the superyacht industry. Boat International Media is headquartered in the United Kingdom but with group companies in the United States.
For more information about Boat International Media, please see the “About Us” section of our Website.
Personal data that we collect
Boat International Media collects data to operate effectively and provide you with the best experience from our products and services.
Some of this data will have been provided directly by you, such as when you create a Boat International Account, subscribe to a mailing list, purchase a product or subscription, submit an enquiry relating to Yachts for Sale or For Charter, register for an event, enquire about a subscription to one of our products, or contact us for support.
We’ll also get some of the data by recording how you interact with our products and services, for example, using technologies like cookies as explained further under the heading “Cookies and similar tracking technology” below.
You have choices about the data we collect. When you are asked to provide personal data, you may decline, but if you choose not to provide data that is necessary for Boat International Media to provide a product or feature, you may not be able to use that product or feature.
The data we collect at Boat International Media depends on the context of your interactions with us, the choices you make, including your privacy settings, and the products and features you use. The data we collect can include the following:
Name and contact details: We collect your first and last name, email address, postal address, phone number, company name, job title, and similar other contact data.
Credentials: We collect passwords, and similar security information used for authentication and account access.
Demographic data: We collect data about you such as your date of birth and country.
Payment data: We collect data necessary to process your payment if you make purchases, such as your payment instrument number (e.g. credit card number), and the security code associated with your payment instrument.
Device and Usage data: We collect data about your device and how you and your device interact with Boat International Media and our products. For example we collect:
- Usage data. We collect data about the features you use, the items you purchase and the web pages you visit. This data includes text queries with our bots or customer service team.
- Device, connectivity and configuration data.We collect data about your device and the network you use to collect to our products. It includes the IP address, geolocation, regional and language settings.
- Error reports and performance data. We collect data about the performance of our products and any problems you experience with them. This data helps us to diagnose problems in the products you use, and to improve our products and provide solutions.
Content: We collect information on the content you engage with on our sites and via our marketing communications. This includes:
- The pages you visit
- How you interact with web pages
- The emails you open
- The emails you click on
- Emails that are sent but not delivered to you
- Emails that you unsubscribe from
This data is collected to enable us constantly improve our service and products, whilst ensuring that you are only sent the information that you want, and like to engage with.
We also collect the information you agree to share with us, such as feedback and market research, or questions and information you provide for customer support.
When you contact us, such as for customer support, phone conversations or chat sessions with our representatives may be monitored and recorded.
How we use your data
Boat International Media uses the data we collect to operate our business and provide you with the products and services we offer, which includes using data to improve our products and services and personalise your experiences.
We may also use the data to communicate with you, for example, informing you about your account, security updates and product or service information. We may also use the data to help us show you more relevant ads, whether in our own products, or in products offered by third parties.
However, we do not use what you say in emails or chats with us to target ads to you.
Boat International Media uses the data we collect for three basic purposes, described in more detail below: (1) to operate our business and provide (including improving and personalising) the products we offer, (2) to send communications, including promotional communications, and (3) to show advertising, whether in our own products or in products offered by third parties.
In carrying out these processes, we combine data that we collect to give you a more seamless, consistent and personalised experience. For example, we may use the yachts you have viewed on the “FOR SALE” section of our website to deliver more relevant yachts for sale listings in our emails to you. However, to enhance privacy, we have built in technologies and procedural safeguards designed to prevent certain data combinations. For further information see 'How does Boat International Media keep my personal information secure?'
Providing and improving our products and services. We use data to provide and improve the products and services we offer and to perform essential business operations. This includes operating the products and services, maintaining and improving the performance of the products and services, developing new features, conducting research and providing customer support. Examples of such uses include the following:
- Providing the products and services. We use data to carry out your transactions with us and to provide our products and services to you. Often, these products and services include personalised features and recommendations that enhance your experience and enjoyment, and automatically tailor your product experiences based on the data we have about your activities, interests and location.
- Customer support. We use data to diagnose product problems and resolve these issues, in addition to providing customer care and support services.
- Product improvement. We use data to continually improve our products, including adding new features or capabilities. For example, we use site behaviour and usage data to improve the content we create and deliver to you.
- Security, safety and dispute resolution. We use data to protect the security and safety of our products and services and our customers, to detect and prevent fraud, to confirm the validity of access to digital products such as Boat Pro and our digital edition app, to resolve disputes and enforce our agreements.
- Business operations. We use data to aggregate analysis and business intelligence that enables us to operate, protect, make informed decisions and report on the performance of our business.
Communications. We use data we collect to communicate with you and personalise our communications with you. For example, we may contact you by phone or email to let you know that a subscription is coming to an end, notify you of changes to your account, let you know about security updates or privacy updates, remind you about items left in your online shopping basket, invite you to participate in a survey, provide you with important information relating to a purchase or subscription, or tell you that you need to take an action to activate your account. Additionally, you can sign up to email subscriptions and choose whether you would like to receive promotional and marketing communications from Boat International Media, by email, telephone or post. To manage your contact data, email subscriptions and promotional communications, please visit the Preferences section of your account.
Advertising. We use data we collect from you through our interactions with you and through our products to show advertising. For example:
- Boat International Media may use your data to select and deliver some of the ads you see on our website
- We may share data we collect with third parties, such as Facebook or LinkedIn, to enable us to deliver ads to you relating to Boat International Media products or services that you have previously engaged with
Legal basis for processing personal information
Our legal basis for collecting and using the personal information described above will depend on the personal information concerned and the specific context in which we collect it.
However, we will normally collect personal information from you only (i) where we need the personal information to perform a contract with you, (ii) where the processing is in our legitimate interests and not overridden by your rights, or (iii) where we have your consent to do so. In some cases, we may also have a legal obligation to collect personal information from you or may otherwise need the personal information to protect your vital interests or those of another person.
If we ask you to provide personal information to comply with a legal requirement or to perform a contact with you, we will make this clear at the relevant time and advise you whether the provision of your personal information is mandatory or not (as well as of the possible consequences if you do not provide your personal information).
If we collect and use your personal information in reliance on our legitimate interests (or those of any third party), this interest will normally be to operate our platform and communicating with you as necessary to provide our services to you and for our legitimate commercial interest, for instance, when responding to your queries, improving our platform and undertaking marketing. For example, we will process your details when you purchase a subscription to any of our magazines or Boat Pro to enable us to deliver the product you have purchased. We may have other legitimate interests and, if appropriate, we will make clear to you at the relevant time what those legitimate interests are.
If you have questions about or need further information concerning the legal basis on which we collect and use your personal information, please contact us using the contact details provided under the “How to contact us” heading below.
How does Boat International Media keep my personal information secure?
We use appropriate technical and organisational measures to protect the personal information that we collect and process about you. The measures we use are designed to provide a level of security appropriate to the risk of processing your personal information.
Who does Boat International Media share my personal information with?
We may disclose your personal information to the following categories of recipients:
We share your personal data with your consent or as necessary to complete any transaction or provide any product or information you have requested or authorised. We also share data with Boat International Media controlled affiliates and; with vendors working on our behalf subsidiaries, a list of our current service providers is available is available below; when required by law or to respond to legal process; to protect our customers; to maintain security of our products; and to protect the rights or property of Boat International Media.