Princess Brokerage International

Princess Motor Yacht Sales is the largest and most established Princess dealer and distributor in the world. There are only a handful of yacht sales and service businesses globally that rival our experience levels, business continuity, and scope, both in terms of services and geography. We are clear that our knowledge is your luxury and collectively our dedicated team possesses hundreds of years of industry experience.

Princess Motor Yacht Sales is owned and operated by the Whale family and is based in the United Kingdom. As a family, from our first Princess 37, we have owned and cruised in Princess yachts for over 25 years throughout the Mediterranean, and just recently the Caribbean, in many of Princess’s great creations. Cruising as a couple alone, crewed, or run by a young family we understand the joys and challenges of yacht ownership and the support you need.

From being the first Princess yacht retail business in the world to now the largest, our long-standing and unique partnership with Princess Yachts International has given us an unparalleled technical understanding of Princess yachts, and the requirements of our enthusiasts, friends and customers, who seek their adventures in luxury and comfort aboard yachts supported by ourselves.

Princess Yachts have delivered the most exciting and highly developed range of world class motor yachts available this year. Whether it be Flybridge, Motor Yacht, V Class, S Class or M Class from 39 to 130 feet, our range is the envy of the yacht manufacturing and retail community. We are proud to be dedicated to Princess and over the years many staff members have in their careers fulfilled roles with ourselves and the shipyard.