The British arm of Italian shipyard Sanlorenzo Yachts, Sanlorenzo Yachts UK, has announced plans to open a "landmark" new showroom in London. The exhibit will be located on Park Lane in Mayfair and is scheduled to open its doors in spring 2026.
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The opening comes following a year of "significant product innovation and growth" from the shipyard, alongside continued confidence in the UK market, an appreciation for London's status as a worldwide nexus for luxury goods and experiences and an increase in demand from clients seeking a bespoke approach to yacht design.
“The opening of our London showroom marks a natural progression in our business growth strategy,” explained Nick Hatfield, managing director of Sanlorenzo Yachts UK. “Reinforcing our commitment to our UK clientele, it places the brand firmly at the heart of one of the world’s most influential luxury hubs and allows prospective owners – and those new to yachting – to begin their Sanlorenzo journey without leaving the capital.”
The new showroom will serve as a central client hub for UK-based owners, designed as a boutique consultation space where clients can explore the Sanlorenzo and Bluegame ranges, review design concepts and receive expert advice on ownership, build and charter.
“Charter remains a vital part of our strategy, providing a gateway for those new to yachting,” added Hatfield. “Discerning individuals are moving away from conventional luxury travel and seeking experiences entirely on their own terms. Through Sanlorenzo’s charter fleet, clients can enjoy personalised itineraries, exceptional service and complete privacy – offering an authentic introduction to the brand and, for many, the first step towards ownership.”
Headed by executive chairman Massimo Perotti, Sanlorenzo offers over 65 years of experience in the yacht-building industry, with success in its bespoke, design-led approach that allows owners to co-create their yacht with world-renowned architects and designers.
Hatfield concluded: “With the new Park Lane showroom opening in 2026, complementing our existing base in Swanwick, Southampton, Sanlorenzo Yachts UK is well positioned for continued growth and success in the years ahead.”
Sanlorenzo Yachts UK is part of the Ancasta Group.