Sanlorenzo opens first London showroom in Mayfair

Italian shipyard Sanlorenzo has announced the opening of its first London showroom, in partnership with UK brand representative Sanlorenzo Yachts UK. Located at 61 Park Lane in Mayfair, the opening marks an important milestone for the yard's presence in the UK.

The opening was attended by Sanlorenzo executive chairman, Massimo Perotti, who underlined the strategic importance of the British market to the company's long-term, global vision. 

“London has always been one of the great international centres of culture, design and influence,” said Perotti. “Establishing a presence in Mayfair allows us to engage more closely with owners and clients who share our vision of yachting as a form of personal expression shaped through design, craftsmanship and innovation. With its rich maritime heritage, proud yachting culture and international community, the UK market remains strategically important for Sanlorenzo and we look to its future with great confidence.”

The new showroom will serve as a central hub for UK-based owners, clients and buyers, where they can explore the Sanlorenzo and Bluegame ranges, review design concepts and receive expert advice on ownership, build and charter.

The boutique space also reflects growing demand for Sanlorenzo within the UK, particularly for the SL 96A model from its SL planing line.

“The opening of our Mayfair showroom marks an important step in bringing the Sanlorenzo experience closer to our clients in the UK and Ireland," said Nick Hatfield, managing director of Sanlorenzo UK. "London is a more central meeting point for inherently busy owners and now a place where the conversations that shape future yachts can begin."

Sanlorenzo UK has served as the exclusive representative for Sanlorenzo since 2020. During that time, the team has commissioned nearly 30 yachts across the Group's portfolio, with more than 95 per cent of owners being new to the shipyard.

"This new space allows us to introduce clients to the brand, its philosophy and its approach to bespoke yacht building in an environment that reflects the same level of design, craftsmanship and attention to detail that defines every Sanlorenzo yacht," Hatfield added.

The opening arrives after a year of "significant product innovation and growth" from the shipyard, which generated more than €960 million in revenue from new yachts in 2025.

Sanlorenzo Yachts UK is part of the Ancasta Group, which was recently sold.