Rolls-Royce opens Summer Studio in Porto Cervo
by Zoe Dickens
Following hot on the heels of London’s Gallery Fumi, Rolls-Royce has become the latest luxury brand to open a pop-up store in Sardinia’s Porto Cervo. Returning for the second year, the Rolls-Royce Summer Studio is located on the island’s beautiful Costa Smeralda and promises much more glamour than your average car dealership.
Designed to feel more like a club or bar than a garage, the luxurious studio will allow guests to test drive a fleet of Phantom, Ghost and Wraith cars along Sardinia’s stunning coastal roads. Should you be impressed, an atelier will also be on hand to discuss sales or arrange a bespoke commission should you so wish.
The studio will also play host to three custom Porto Cervo Wraiths. Designed to mark the brand’s summer in Sardinia, each one alludes to a nautical theme through its Azurite Blue paintwork, the Promenade du Port emblem embroidered on the headrests and a stark white interior accented with navy details calling to mind a superyacht exterior.
However, there is much more than just car sales on offer at the Rolls-Royce Summer Studio. Targeted as a social hotspot for Porto Cervo’s affluent superyacht set, the studio will open as a cocktail-hour destination every evening and is set to host a series of exclusive luxury events.
Kicking off with a talk by yacht designers Elliot March and James White, the summer’s event programme includes a guide to the best wines to cruise with from journalist Tom Harrow and a fascinating look at the world of bespoke tailoring with master British tailor Timothy Everest.
In addition, official Rolls-Royce partner Dominator Yachts will be present at the Summer Studio to offer guests a special virtual reality tour of one of their yachts.
“Our return to Porto Cervo is testament to the confidence we have in this progressive approach to engaging with our customers,” said Isobel Dando, general manager of Future Retail at Rolls-Royce. “The Studio here in Sardinia and its equivalents around the world have pioneered how super-luxury brands build relationships with some of the world’s most discerning people.”
The Rolls-Royce Summer Studio is open on the Costa Smeralda, Sardinia until September 18.