The Best Sustainable Fashion And Jewellery Brands

Stay Wild Swim

This recently launched women's swimwear brand founded by ocean enthusiasts Natalie Glaze and Zanna van Dijk positions the fight for the health of the oceans as central to its existence. Created as a way to give back to the seas, every piece of Stay Wild Swim swimwear is made using Econyl. The brand currently offers two designs - a one piece swimsuit and a bikini - in three colourways.

Stay Wild Swim Open-back Contrast-panel Swimsuit, £160

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Selfridges

One of the earliest responders to the plastic crisis, Selfridges Project Ocean campaign is now in its eighth year. As part of its activities Selfridges banned plastic bottles in store, promoted the use of reusable bottles, hosted an art exhibition including Studio Swine’s fine art created from ocean plastic waste, launched a Donate As You Dine scheme in its restaurants and encouraged the filling of reusable bottles from its Sea Change drinking fountain.

Selfridges SIGG M2Malletier aluminium water bottle, £27.99

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Forevermark

Forevermark

The sister company to DeBeers, Forevermark is 100% sustainable, promising to only work with natural, hand-selected diamonds with no compromise on quality. The diamond experts are committed to preserving natural habitats, supporting local economies and communities.

Pictured above are the Centre of my Universe Black Label Oval Earrings, POA.

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Adidas

As part of its ongoing collaboration with environmental body Parley for the Oceans, Adidas has launched a project which aims to find ways to turn ocean plastic waste into high-tech sportswear. Its initial efforts were unveiled in December 2015 with a pair of prototype 3D printed trainers created from recycled ocean rubbish. Although those were never available for purchase, Adidas has since developed the Ultraboost Uncaged Parley trainers, created using yarn made from ocean plastic waste, which became available to buy in 2017. The campaign has also seen the sportswear brand team up with Real Madrid and Bayern Munich football clubs to create football jerseys made from Parley Ocean Plastic. These fully functioning, technical kits were worn by the teams during league matches beginning with Bayern Munich's meeting with TSG 1899 Hoffenheim on November 5, 2016.

Adidas X Parley Ultraboost 20 shoes, £159.95

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Creme de la Mer

It was a deep love of the ocean that led scientist Dr Max Huber to create the original Creme de la Mer face cream and the company continues to celebrate this heritage with the annual release of a limited edition Creme de la Mer Blue Heart jar. A portion of the sales from each jar go to support Creme de la Mer's ocean conservation projects, including a partnership with the National Geographic Society, supporting the inaugural Boat International Ocean Awards and an art auction with Sotheby's and Project 0.

Creme de la Mer Blue Heart, $475

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Frangipani

To mark World Oceans Day in June 2018, London-based menswear brand Frangipani renewed its long-standing partnership with the Blue Marine Foundation. To support the important ocean conservation work of the Blue Marine Foundation Frangipani has designed a limited edition shirt called The Big Blue, with 25% of the sales from each shirt donated to the charity.

Frangipani Bomb Shell Shirt, £75

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Chopard

This luxury jewellery brand uses only ethically-sourced gold and thoroughly checks the sources of all their materials in order to uphold their commitment to sustainability.

Chopard's website states:

'Our Journey to Sustainable Luxury is centred around our commitment to protecting and preserving the Earth from which we source our raw materials. We operate according to compliance rules and verified industry standards and practices.'

Pictured above is the Green Carpet Collection ring, POA.

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Surfdome

Online surf, skate and skiwear retailer Surfdome has long been a supporter of ocean sustainability projects and in 2014 launched its own #2MinuteBeachClean project with writer and television presenter Martin Dorey. Based on the 'every little helps' line of thinking, the project asks visitors to beaches around the world to remove as much or as little plastic litter as they have time for because every piece removed makes a difference. As well as publicising beach cleans, Surfdome has replaced its plastic mailing bags with recycled cardboard boxes printed with information about the campaign and implemented a greater focus on selling sustainable clothing. Alongside this Surfdome has also founded the Plastic Project which sends explorers and documentarians to the remotest coasts on earth to discover how plastic pollution is devastating these otherwise untouched areas and shed light on the importance of human intervention in this crisis.

Surfdome 2 Minute Beach Clean Organic Whale Logo Pullover Hoody, £34.99

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Aethic Sovee

One of the best marine-safe suncreams on the market, Aethic Sovee was created with the express purpose of reducing coral damage caused by chemical water pollution. As such, Aethic Sovee was the first sunscreen to be certified Marine Positive and the ocean-friendly line now extends to a range of skincare including night cream, hand cream and children's SPF.

Aethic Sôvée SPF 50, €65

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Mafia Bags

Argentina-based brand Mafia is the brainchild of professional kite surfer Marcos Mafia and his sister Paz and gives worn out windsurf and boat sails a new lease of life by turning them in to bags. Having found huge success in the US and Japan with their colourful designs and hard-wearing accessories, the brand is now expanding to the UK and Europe.

Handmade in California, not only do Mafia's bags stop sails heading to landfill or polluting the oceans, but because there are so many different sail designs each one is completely unique.

Mafia Bags W-Pack, $149

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