With less than a year to go until the 35th America’s Cup gets underway in Bermuda, Boat International caught up with five-time winner and CEO of the America’s Cup Event Authority Sir Russell Coutts to find out what he has learned from the World Series so far.
I think we have all been surprised by the growth. The last three events alone have seen more than 500,000 spectators on site. If somebody had of said that to me prior to this year, that in three World Series events you’d get 500,000 spectators, I would have said: ‘No, we are not going to achieve that, that is years away!’
We have got a brand that is now attracting large audiences. We are pleased with that result and all of the partners involved have been pleased with that outcome. We are all enthusiastic about the future prospects of the America’s Cup.
It gives us more confidence to go to other new venues and develop the same model. I am not saying there isn’t a lot of work to be done yet to make it better, absolutely there are plenty of things that can be done to make it better, but you can’t help but be impressed by everyone that is involved and looking on.