Selling yachts is no longer enough, according to Benetti general manager Massimiliano Casoni. Speaking during Benetti's 26th annual Yachtmaster event, held in the yard's neighbouring hometowns of Livorno and Viareggio, Casoni outlined the various changes Benetti has implemented over the past year to round out the client experience, according to feedback gathered after last year's Yachtmaster event in Marrakesh, Morocco.
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