Breed Media has announced the launch of its new Superyacht Marketing Roadshow, which will kick off with an exclusive one-day event in London, April 2024.
The marketing event is designed to "enlighten and empower the ever-expanding marketing community" and is dedicated to the superyacht industry.
The roadshow will bring together both industry and non-industry experts who can share the knowledge they have gained from real-world experiences to help others "overcome their marketing challenges". In doing so, the event founders hope to attract new owners and grow the superyacht sector.
Co-founders of Breed Media, Robert Gleed and Jeff Brown said: "With more than 20 years behind us of assisting every sector of the industry with their marketing, this event will draw on all our experience and knowledge to deliver a day not to be missed. Whether we created photography or film content, provided strategic advice or simply connected people, we have worked with a large number of owners, marketing directors, business owners, media publishers and influencers, all with one thing in common – the challenge of marketing in the superyacht market."
They added: "Just as the industry has grown exponentially over the last 20 years, so has the number of marketing challenges, tasks, and personnel. However, the superyacht marketing community is often forgotten when it comes to an event dedicated to them and their problems and we plan to change that. We want to cut through the fluff, make their jobs easier and show how they can maximise the return on both spend and time."
While little else is known about the event, Breed Media has said more details will follow.