Alexander Posth from BPA and Jennifer Smith from Shadowcat

Branded properties: Alexander Posth and Jennifer Smith on why the world’s leading yacht brands are eyeing the skyline

1 July 2025 • by Gabrielle Lazaridis and Hannah Rankine

Yachting’s most revered names are beginning to explore a new frontier – branded real estate. BOATPro speaks to the duo leading the charge on this brand new marketing initiative incorporating superyacht DNA into the next generation of landmark properties.

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