International brokerage firm Fraser continues to drive towards new heights with the recent acquisition of Atalanta Golden Yachts (AGY), a Greek yacht management company based in Athens.
Led by founder Popy Kaia, AGY joins an extensive global network of more than 19 Fraser locations and, following an initial transition period, will operate under the brand Fraser Yachts Greece. The partnership will also connect AGY with the established network of Fraser's parent company, MarineMax.
According to Fraser, AGY principal shareholder John Dragnis will retain "a significant interest" in the newly combined operation and will "play an important part in the continued growth of the Group’s success in Greece."
Kaia expressed her excitement to be joining both MarineMax and Fraser, saying that the opportunity will also help to advance wider industry objectives. "Not only does this reinforce our commitment to deliver for all of our central agency owners, it now gives us the network, tools and opportunities to devote even more of our focus on the growth and advancement of our Greek fleet with heightened visibility and promotion worldwide," she explained.
According to Fraser, Greece has become an increasingly popular charter destination and currently ranks at number one globally with more than 2,700 days booked in 2023 alone. With the addition of AGY, which currently manages more than 50 yachts in Greece from 21 to 95 metres, Fraser aims to supply clients with an unmatched level of regional and local insight, as well as a wider range of services in Greece pertaining to the sale and purchase, charter retail and management of large yachts.
"Atalanta Golden Yachts’ long-standing relationships and network of clients, combined with Frasers’ full-service yachting offerings, strengthens our commitment to providing unparalleled luxury yachting experiences to a growing number of customers worldwide," said MarineMax CEO and president Brett McGill. "We are thrilled that the Atalanta Golden Yachts team will be joining our Fraser team in Greece and look forward to further solidifying our position in this attractive and growing market.”
Vassilis Fotilas, the existing managing director of Fraser Yachts Greece, said that the "complementary strengths and common goals" shared between the two companies would ensure a successful working partnership. "For myself and my team, we are incredibly excited about working with Popy Kaia, as charter director of Fraser Yachts Greece and her charter, marketing and accounting teams," Fotilas said. "As a result, the new Fraser Yachts Greece will offer our existing and future clients the best opportunities, information and service."