IYC appointed exclusive UK dealer for Sunreef Yachts

Sunreef Yachts has appointed IYC as its exclusive dealer in the United Kingdom (UK), bolstering the Polish yard's efforts to reach new consumer audiences overseas. 

"We are thrilled to announce our new exclusive dealership with IYC for the UK market," said Sunreef Yachts founder and CEO Francis Lapp. "As we continue to strengthen our presence, it is crucial to have strong and experienced representation in such a significant market. IYC's expertise and dedication align perfectly with our vision for delivering unparalleled luxury and innovation to our discerning clients in the UK."

Raphael Sauleau, CEO of IYC, said the appointment marked an important occasion for the firm's London branch as it looks to continue developing its offering to clients. "This partnership not only underscores our London team's dedication to leading in luxury yachting but also enhances our portfolio with some of the most forward-thinking and environmentally conscious yachts available today," Sauleau said. 

The announcement comes one month after Sunreef Yachts secured an exclusive partnership with Ray White Marine to represent the brand in New Zealand, the same group to have brought Sunreef Yachts to Australia in 2022.