MarineMax forms new Superyacht Division

MarineMax has introduced a new Superyacht Division (SYD), designed to integrate the back-office functions of the company's superyacht brands into one global support structure.

MarineMax has moved increasingly into the superyacht sector through the acquisition of companies such as Fraser, Northrop & Johnson, Fairport Yacht Management, SuperYacht Management (SYM) and Atalanta Golden Yachts (now Fraser Greece). According to the Group, this decision aims to improve overall operational processes, the experience and opportunities of its team members and enhance client offerings – all while maintaining the culture and independence of the brands. 

To lead this new division, MarineMax has appointed Daniel Ziriakus as Group chief operating officer and executive vice president alongside Alessandra Nenci as Group chief financial officer and executive vice president.

Ziriakus has spent the past 18 years working at global yacht brokerage firms Fraser Yachts and Camper & Nicholsons International. More recently, he served as president and COO of Northrop & Johnson, overseeing the firm's expansion to become the largest US superyacht brokerage house.

Meanwhile, Nenci previously held the position of CFO at Fraser, though her experience in the yachting industry extends as far back as 2006 with high-profile shipyards such as Perini Navi, Baglietto and Heesen Yachts.

Chuck Cashman, chief revenue officer at MarineMax, commented: "The creation of the Superyacht Division represents a pivotal moment for MarineMax. With Daniel and Alessandra at the helm, we are confident in our ability to deliver unparalleled service and support to our clients. This new structure will not only enhance operational efficiency but also reinforce our commitment to maintaining the unique identities of our esteemed brands while offering an elevated customer experience."

The news comes after reports circulated by Bloomberg suggested that MarineMax could be acquired by industry rival OneWater Marine.