icon_arrow_down icon_arrow_left icon_arrow_left_large icon_arrow_right icon_arrow_right_large icon_arrow_up icon_bullet_arrow icon_call icon_close icon_facebook icon_googleplus icon_grid_off icon_instagram icon_login icon_mail icon_menu icon_message icon_minus icon_pinterest icon_plus icon_quote_end icon_quote_start icon_refresh icon_search icon_tick_on icon_twitter icon_video_play icon_youtube

Sign up to our mailing list for the latest Boat International & Events news.

SIGN UP

Missing your newsletter?

If you’ve unsubscribed by mistake and would like to continue to hear about the latest Boat International & Events news, update your preferences now and let us know which emails you’d like to receive.

UPDATE NOW
No, thanks

The winners of the Ocean Awards 2019

6 of 8 6/8
VIEW ON ONE PAGE
The-ocean-race-public-awareness
5

Public Awareness Award: The Ocean Race

Sustainability Programme

This award recognises the individual or group that has done the most this year to advance public understanding of marine conservation issues, be it through the mainstream media, art forms, in schools, or through campaigning.

Wise to the knowledge that the “world’s oceans are the lifeblood of The Ocean Race”, the organisers of the 2017-18 Volvo-sponsored contest, a triennial 45,000-nautical-mile round-the-world yacht race for boats with professional crews of between seven and 11, pledged to do everything they could “to inspire sailors, race fans around the world, partners, stakeholders, host cities and sponsors to join us in our quest for cleaner seas”.

Hence its sustainability programme. This strove to minimise the footprint of the teams (which were compelled to sign up to the United Nations’ #CleanSeas pledge) and their boats and sponsors, not to mention the 94,200 corporate guests they entertained at the dozen Race Villages, where single-use plastics were discouraged so obviating the use of almost 400,000 plastic bottles.

Great care was taken to source food and materials sustainably, to conserve water and energy and reduce waste. Vendors were compelled to serve food and drink in reusable washable, or at least compostable, serviceware. Efforts were also made to raise awareness of the dangers posed to the oceans by plastic among the 2.5 million people who came to watch the 2017-18 race as well as with the vast global digital audience who followed it, generating 1.9 billion social-media impressions.

The race itself was also used to advance global understanding of plastic pollution by, in effect, turning all seven participating boats into research vessels charged with gathering water samples and meteorological data from places not often accessible to scientists.

The driving force behind the programme is Anne-Cécile Turner, founder of the sustainability consultancy Blueshift, who has led the Ocean Race Sustainability Programme since 2016.

READ MORE
Sponsored Listings
Upgrade your account
Your account at BOAT International doesn't include a BOAT Pro subscription. Please subscribe to BOAT Pro in order to unlock this content.
Subscribe More about BOAT Pro