IWC Schaffhausen teams up with Laureus on ninth Sport for Good watch
by Zoe Dickens
Swiss fine watchmaker IWC Shaffhausen has once again teamed up with international sport and philanthropic organisation Laureus to create the ninth Sport for Good Foundation watch.
Part of an ongoing global partnership created in 2005, the new Ingenieur Automatic Edition features Laureus’ signature navy to the dial, IWC’s classic three-hand movement and a stainless steel bracelet resulting in a sleek, sporty finish. In preparation for the launch of the watch Laureus also asked children helped by their projects to create a drawing on the theme of ‘Time to Celebrate’. The winning design, drawn by 13-year-old Nakayenga Zahara from Uganda and chosen by former All Blacks rugby captain Sean Fitzpatrick, is engraved on the back of each of the 1,500 limited edition timepieces.
Unveiled at the World Sport Awards in Shanghai in April, a portion of the proceeds from each watch will be donated to support the Laureus Sport for Good foundation. These projects bring the joy and optimism of sport to the lives of children who have been affected by poverty, natural disaster, war and other tragedies across the world. The sporting events organised by Laureus also provide practical healthcare and education initiatives with a valuable way to make contact with these communities.
The foundation currently boasts 52 academy members and 130 ambassadors from the international sporting world including Olympians and icons such as rower Sir Steve Redgrave, skateboarder Tony Hawks and gymnast Li Xiaopeng. The work of these volunteers has enabled Laureus to raise over €60 million since its foundation in 2000, supporting 150 projects in 35 countries and making a difference to the lives of 1.5 million young people.
The Ingenieur Automatic Edition Laureus Sport for Good Foundation watch is priced at £4,750 and is available now. Visit iwc.com for more information.