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Rolls-Royce adds fine art to new Phantom with The Gallery Artist Commissions

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Digital Soul by Thorsten Franck

All images courtesy of Rolls-Royce

Any true aesthete knows there is no space too small or unsuitable for the right fine art. But, while your on board gallery is perfect for a Picasso or one of this month's top auction lots, you may not think your car to be the best place for a custom art installation. Rolls-Royce, however, would beg to differ. The marque's latest launch, the new Phantom, feature a space on the fascia designed exclusively to allow owners to personalise their cars with custom artworks. To demonstrate the possibilities of this space Rolls-Royce has commissioned seven artists to offer their interpretation of the space with dramatically different results. Click through to take a look and discover the inspiration behind each one.

Digital Soul by Thorsten Franck

Munich-based product designer Thorsten Franck has used cutting edge technology to produce a unique artwork based on the DNA of his patron. Franck captures the patron's character using a special algorithm before transcribing this into an object via 3D printing in stainless steel. The finished product has then been plated in 24K gold and highly polished to produce a finished piece which changes depending on your position in the car, time of day and angle of sunlight.

"My work embraces additive manufacturing and manipulates it to produce a unique work of art that could not be created by man alone," explains Franck. "I have mapped an algorithm to interpret your soul. The visual aesthetics of gold change throughout the day by reflecting the light; there is life in this sculpture.”

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