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16 fashion and beauty brands helping save the oceans

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H&M

Image courtesy of H&M

Plastic waste has long been considered one of the biggest threats to the world’s oceans but it can be hard to see what you as an individual can do to help. In a bid to educate their customers and save the world’s oceans, a number of fashion and beauty brands have taken up this cause - and a number of other ocean-related problems - through special collections and donations. Here are our favourites…

H&M

Thanks to its Conscious Collection and clothes recycling initiatives, H&M has long been at the forefront of sustainable clothing on the high street and this season it is turning its attention to the oceans. The brand's latest Conscious Collection has been created entirely from a cutting-edge material called BIONIC which is made using ocean plastic waste collected from shorelines around the world. The range, which includes everything from evening gowns and heels to everyday staples and accessories, is fronted by a campaign starring supermodel and philanthropist Natalia Vodianova (pictured) and will be available worldwide from April 20, 2017.

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