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The fashion and beauty brands helping save the oceans

The fashion and beauty brands helping save the oceans

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Jets Swimwear

Plastic waste has long been considered one of the biggest threats to the world’s oceans but it can be hard to see what you as an individual can do to help. In a bid to educate their customers and save the world’s oceans, a number of fashion and beauty brands have taken up this cause - and a number of other ocean-related problems - through special collections and donations. Here are our favourites…

Jets Swimwear

Australian swimwear brand Jets has built a cult following for its interesting shapes, pretty prints and focus on fit and construction. Now it is turning its focus to sustainability with the use of two new environmentally-friendly fabrics aimed at reducing ocean plastic waste. The first, Renew Plus, combines 80% Econyl (a fabric made from 100% recycled industrial plastic waste, fishing nets, carpets and other nylon products) with 20% Lycra Xtra Life, a tougher version of traditional Lycra that promises to retain its shape and fit longer that its standard counterpart as well as being chlorine, heat and sunscreen resistant. The second, Naia, is a fabric made using wood pulp from certified and sustainably managed forests which Jets uses to create its range of beach and resortwear. Jets' sustainable swimsuits are currently available in two patterns and three colour ways while its Mirage resortwear line made with Naia currently comprises a sarong, kaftan and maxi dress so you can relax on the beach club completely guilt free.

Visit jetsswimwear.co.uk.

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